Understanding Millennials’ Love Of Avocado Toast May Be The Key To Marketing To Them!

Posted by on Jan 28, 2018 in Generation Y, iGen, Marketing, Millennials | 0 comments

Everyone wants to market to Millennials, Americans born from 1982 to 2000. And, why not? After all, they number more than 80 million strong, account for a quarter of the U.S. population, and are America’s largest living generation.

Politicians want their votes. Managers want them motivated. Companies want their business. Charities want their donations. Families simply want to understand them better.

What is the easiest way to access Millennials’ hearts and minds? Try my “avocado toast theory”.

Many people poke fun at Millennials’ craving for avocado toast. Millennials photograph it, compare it, spend too much money on it, and, finally, they eat it. But … understanding Millennials’ love of avocado toast may just be the key to marketing to this much-sought-after generation.

Avocado toast is:

  • experiential
  • affordably luxurious
  • attainable
  • shareable with friends
  • selfie-worthy
  • fun
  • healthy
  • green
  • popular on social media

If I could find a way to enable avocado toast to help others (one of Millennials’ strongest characteristics), I would offer up my avocado toast theory as the perfect overlay for any marketing strategy that wants to engage the Mighty Millennials!