The film “One-Hundred Foot Journey” makes a marketing match with TV home shopping channel HSN!

Posted by on Aug 7, 2014 in Baby Boomers | 0 comments

Is this the first time a TV home shopping network has kicked off a new movie? I’m not sure, but it’s a match made in marketing heaven.

The movie is Dreamworks’ “The Hundred-Foot Journey” which opens in theaters on Thursday, August 7. The TV shopping channel is HSN (Home Shopping Network) which kickoffed “The One-Hundred Foot Journey” collection (inspired by the movie) on Wednesday, August 6.

One HSN, you can buy (among many, many, many other items):

– a 16-piece Indian-inspired dinnerware set
– a gourmet rice collection
– honey quartz multigemstone sterling silver drop earrings
– framed prints of maps of France
– a ceramic elephant stool

The list goes on and on and on.

What a way to drive HSN shoppers to the movie and movie goers to HSN!

From a generational point of view, the movie will appeal to several generations, although Helen Mirren, the female lead, is a Baby Boomer favorite, as is HSN.

No matter which generation marketers are targeting, new collaborations can be formed to promote the sales of products and services.