How Generational Marketing Turned Coca-Cola around!

Posted by on Oct 2, 2014

Millennials, aka Gen Ys, love customization and personalization. From their ringtones to their tattoos, they...

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Can Teenage Mutant Ninja Turtles help marketers & employers connect to Generation X?

Posted by on Aug 12, 2014

Some generations had Superman as a role model. Some had Barbie as a role model. But Generation X, born from 1961...

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The film “One-Hundred Foot Journey” makes a marketing match with TV home shopping channel HSN!

Posted by on Aug 7, 2014

Is this the first time a TV home shopping network has kicked off a new movie? I’m not sure, but it’s...

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10 “Millennial websites” that rock!

Posted by on Jul 27, 2014

It’s not enough to have a website or a blog these days. Millennials expect something with personality,...

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To Job-hunting Millennials: You are what you tweet!

Posted by on Jul 21, 2014

Reid Hoffman, founder of LinkedIn and former Chief Operating Officer of PayPal, believes that we are moving from...

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