Marketing

Understanding Millennials in the Middle of a Pandemic

Posted by Ann Fishman on Apr 16, 2020

In the midst of the corona virus pandemic, many Millennials (born 1982-2000) have been going on trips, playing at...

Marketing

Birth of a Generation

Posted by Ann Fishman on Apr 1, 2020

Our young people are experiencing an unexpected jolt from today’s historic events. Who among them will turn...

Marketing

Hallmark Movies From a Generational Point of View!

Posted by Ann Fishman on Feb 11, 2020

The popularity of Hallmark Christmas movies, a franchise beloved by both women and men, is worthy of a deeper look...

Marketing

A Dozen Tips For Managing Millennials

Posted by Ann Fishman on Aug 11, 2019

Millennials are different. They are baffling. And they are and will be your employees for a long time. This...

Marketing

A Generational Portrait of Alexandria Ocasio-Cortez

Posted by Ann Fishman on Jan 20, 2019

Congresswoman Alexandria Ocasio-Cortez is a millennial, not a phenom. She’s the advance guard for her...

Marketing

For Gen Z, America’s Youngest Generation, Keeping It 100 Means Accountability!

Posted by Ann Fishman on Mar 23, 2018

The word that best describes the world of Gen Z is accountability. There have been several signals lately...

Marketing

Understanding Millennials’ Love Of Avocado Toast May Be The Key To Marketing To Them!

Posted by Ann Fishman on Jan 28, 2018

Everyone wants to market to Millennials, Americans born from 1982 to 2000. And, why not? After all, they number...

Marketing

Attracting consumer-happy Millennials today, tomorrow and into their 80s!

Posted by Ann Fishman on Aug 5, 2017

The future of old. If you’re 30 now, what can you expect at 80? The baseline assumptions of future...

Marketing

Millennial Women and Technology

Posted by Ann Fishman on Jul 30, 2017

Millennials have changed women’s attitudes toward technology, math, and science. In the past, technology...

Marketing

Millennials and Manners

Posted by Ann Fishman on Jul 26, 2017

Millennials are products of the information age. In general, millennials lack the ability to communicate...

Marketing

Millennials and Job Training

Posted by Ann Fishman on Jul 20, 2017

More than any other generation in American history, most millennial employees do not understand their...

Marketing

Millennial Women and Privacy

Posted by Ann Fishman on Jul 17, 2017

Millennials are unconcerned with privacy. They are the tell-all generation. Millennials’ lack of concern...