Generation X

How to Predict “Generational Trends”.

Posted by Ann Fishman on Oct 31, 2013

Research tells us people are shaped by what they’ve lived through, by the historical forces that occurred...

Generation X

“Generational Leadership”

Posted by Ann Fishman on Aug 3, 2013

I write so much about Millennials, Gen Xers, and Baby Boomers that I thought leadership expert James...

Generation X

Hit or Miss? Courtyard by Marriott targets Millennial travelers – but alienates other generations!

Posted by Ann Fishman on May 28, 2013

The hotel chain, Courtyard by Marriott, forgot the number one rule of generational marketing: Don’t alienate...

Generation X

The Top Five Rules for “Millennials in the Workforce”

Posted by Ann Fishman on May 20, 2013

1. Break a long project into short projects for grasshopper-minded Millennials. 2. Understand that...

Generation X

“Millennials in the Workforce” and Manners? – You’ll be surprised!

Posted by Ann Fishman on Mar 31, 2013

Older generations sometimes like to accuse younger generations of being rude. But, the popularity of etiquette...

Generation X

Guess Who’s Coming to Dinner! Which generation do you think eats out the most?

Posted by Ann Fishman on Feb 15, 2013

Eating out is a favorite social ritual of the younger generations? Baby Boomers? Older Americans? A recent...

Generation X

Newest “Millennials in the Workforce” Problem: 80% of office Internet time is not spent on work!

Posted by Ann Fishman on Feb 7, 2013

According to a new study, the average worker spends 60 to 80% of office Internet time performing tasks that have...

Generation X

One of the best “generational commercials” ever … Microsoft’s Windows 8 OS!

Posted by Ann Fishman on Dec 24, 2012

Watch “A small demonstration” – a commercial from Microsoft Portugal for the new Windows 8 OS...

Generation X

How General Mills found a new generation of consumers for a 50-year-old product!

Posted by Ann Fishman on Dec 5, 2012

More and more products are being snapped up by generations who weren’t the targeted market. Here’s the...

Generation X

From Microsoft ’95 to the iPad mini – “Generational Marketing” is All About Music, Music, Music!

Posted by Ann Fishman on Nov 6, 2012

When Microsoft launched Windows ’95 in a TV commercial, they used a Rolling Stones song, “Start Me...

Generation X

The Generational Divide: “Remembering Your First Computer is for Old People”

Posted by Ann Fishman on Oct 16, 2012

Of all the divisions that exist in America today, the most lasting one is the technological divide between the...

Generation X

“Millennials in the Workforce” need privacy!

Posted by Ann Fishman on Aug 3, 2012

Well, you wouldn’t think that a generation that craves going public – via Facebook, YouTube, and Path...