Generation Y

“Millennials in the Workforce” and Manners? – You’ll be surprised!

Posted by Ann Fishman on Mar 31, 2013

Older generations sometimes like to accuse younger generations of being rude. But, the popularity of etiquette...

Generation Y

Guess Who’s Coming to Dinner! Which generation do you think eats out the most?

Posted by Ann Fishman on Feb 15, 2013

Eating out is a favorite social ritual of the younger generations? Baby Boomers? Older Americans? A recent...

Generation Y

Newest “Millennials in the Workforce” Problem: 80% of office Internet time is not spent on work!

Posted by Ann Fishman on Feb 7, 2013

According to a new study, the average worker spends 60 to 80% of office Internet time performing tasks that have...

Generation Y

One of the best “generational commercials” ever … Microsoft’s Windows 8 OS!

Posted by Ann Fishman on Dec 24, 2012

Watch “A small demonstration” – a commercial from Microsoft Portugal for the new Windows 8 OS...

Generation Y

“Millennial Consumers” – the latest drag on the American economy?

Posted by Ann Fishman on Dec 17, 2012

That big, lucrative generation of oh-so-attractive buyers – Gen Ys, aka Millennials – is having a...

Generation Y

How General Mills found a new generation of consumers for a 50-year-old product!

Posted by Ann Fishman on Dec 5, 2012

More and more products are being snapped up by generations who weren’t the targeted market. Here’s the...

Generation Y

From Microsoft ’95 to the iPad mini – “Generational Marketing” is All About Music, Music, Music!

Posted by Ann Fishman on Nov 6, 2012

When Microsoft launched Windows ’95 in a TV commercial, they used a Rolling Stones song, “Start Me...

Generation Y

“Macy’s and Millennials” – and Mistakes!

Posted by Ann Fishman on Oct 21, 2012

Macy’s is making a big push to “get in good with the cool Millennial kids,” and one part of...

Generation Y

The Generational Divide: “Remembering Your First Computer is for Old People”

Posted by Ann Fishman on Oct 16, 2012

Of all the divisions that exist in America today, the most lasting one is the technological divide between the...

Generation Y

Want “Millennials in the Workforce” to stay with your company? Then, don’t read this Time article!

Posted by Ann Fishman on Aug 25, 2012

The goal of handing out generational insight to the business world is to help employees and employers build on the...

Generation Y

“Millennials in the Workforce” need privacy!

Posted by Ann Fishman on Aug 3, 2012

Well, you wouldn’t think that a generation that craves going public – via Facebook, YouTube, and Path...

Generation Y

EYE on GEN Y – Obamacare and Gen Y

Posted by Ann Fishman on Jul 16, 2012

How will Obamacare affect the generational characteristics of Generation Y? Here’s one example: Obamacare...