Millennials

From Microsoft ’95 to the iPad mini – “Generational Marketing” is All About Music, Music, Music!

Posted by Ann Fishman on Nov 6, 2012

When Microsoft launched Windows ’95 in a TV commercial, they used a Rolling Stones song, “Start Me...

Millennials

“Macy’s and Millennials” – and Mistakes!

Posted by Ann Fishman on Oct 21, 2012

Macy’s is making a big push to “get in good with the cool Millennial kids,” and one part of...

Millennials

The Generational Divide: “Remembering Your First Computer is for Old People”

Posted by Ann Fishman on Oct 16, 2012

Of all the divisions that exist in America today, the most lasting one is the technological divide between the...

Millennials

Want “Millennials in the Workforce” to stay with your company? Then, don’t read this Time article!

Posted by Ann Fishman on Aug 25, 2012

The goal of handing out generational insight to the business world is to help employees and employers build on the...

Millennials

“Millennials in the Workforce” need privacy!

Posted by Ann Fishman on Aug 3, 2012

Well, you wouldn’t think that a generation that craves going public – via Facebook, YouTube, and Path...

Millennials

EYE on GEN Y – Obamacare and Gen Y

Posted by Ann Fishman on Jul 16, 2012

How will Obamacare affect the generational characteristics of Generation Y? Here’s one example: Obamacare...

Millennials

EYE on GEN Y – Will “The Hunger Games” change Gen Y women’s self-image?

Posted by Ann Fishman on May 6, 2012

There are certain flashpoints that can impact a generation forever. For example, Gen Y young women have a new self...

Millennials

EYE on GEN Y – The “Iron Lady” on generational characteristics…

Posted by Ann Fishman on Apr 26, 2012

A generation reacts to the historical events that occur during its formative years. Their response to these...

Millennials

EYE on GEN Y – Is Gen Y “faux green?”

Posted by Ann Fishman on Apr 12, 2012

I want to plug an article by Joel Stein in Time Magazine (April 2, 2012) called: “It’s Easy Not Being...

Millennials

EYE on GEN Y – Gen Ys, aka Millennials, take fashion at Macy’s to warp speed.

Posted by Ann Fishman on Apr 7, 2012

What provoked Macy’s to “go Millennial” and make major changes to attract this generation of...

Millennials

EYE on GEN Y – Macy’s goes Millennial

Posted by Ann Fishman on Mar 25, 2012

Today begins a new series of blog entries – called EYE on GEN Y. It’s the latest buzz on Gen Y. Gen...

Millennials

EYE on GEN Y – Gen Ys have little concept of privacy – theirs, yours, and the company’s.

Posted by Ann Fishman on Feb 19, 2012

Young employees have little concept of privacy – theirs, yours, and the company’s. Q: What is the most...