Marketing

Getting to know Gen Z: which brands are hot!

Posted by Ann Fishman on Apr 18, 2017

You have to keep in constant touch with what’s hot and what’s not with Generation Z, a large...

Marketing

What’s on your mind? How your generation affects your decisions.

Posted by Ann Fishman on Apr 16, 2017

Money, bells, and whistles won’t win the hearts of American consumers. But, learning about a...

Marketing

Want to Recruit the Best Millennial Employees? Here’s how!

Posted by Ann Fishman on Feb 9, 2017

If you want the cream of the Millennial crop as your employees, use your charitable endeavors as a recruiting...

Marketing

Millennial Women Want You to Market With Them, Not To Them!

Posted by Ann Fishman on Jan 30, 2017

Technology greatly impacted the millennial woman’s formative years. She doesn’t know life without the...

Marketing

Want Millennials’ Business? Make it personal!

Posted by Ann Fishman on Jan 23, 2017

A major influence on millennials’ style and lifestyle is their need for personalization. If you’ve...

Marketing

A Generational Profile of Millennial Edward Snowden

Posted by Ann Fishman on Jan 8, 2017

Each of America’s six living generations has its own unique strengths and weaknesses, forged by the historic...

Marketing

Millennials’ Concerns Must Be Your Concerns

Posted by Ann Fishman on Jan 1, 2017

Companies that seek millennials’ business are companies that promote millennial social values and...

Marketing

Why Millennial Women Matter!

Posted by Ann Fishman on Dec 19, 2016

Millennials, aka Gen Ys, were born between 1982 and 2000. Today, they number about 80 million men and women and...

Marketing

Why “An Army of None”? It’s Generational!

Posted by Ann Fishman on Aug 19, 2016

In a 2013 article “An Army of None”, Tim Kane did a masterful job of highlighting research, reports,...

Marketing

Hillary and the Millennials

Posted by Ann Fishman on Apr 17, 2016

Hillary Clinton knows the millennial vote is critical to her 2016 presidential objective. She must have their...

Marketing

When America Elected Its First Catholic President

Posted by Ann Fishman on Feb 19, 2016

In 1960, presidential candidate John F. Kennedy gave a speech to a group of Protestant ministers. At that time,...

Marketing

G.I. Generation’s JFK on Religion and Government

Posted by Ann Fishman on Feb 19, 2016

“I believe in an America where the separation of church and state is absolute, where no Catholic prelate...