Marketing

Staying ahead of the curve: What do you call the generation that follows the Millennials?

Posted by Ann Fishman on Aug 12, 2015

Today, we have six distinct generations of Americans. Some generational names – like Baby Boomers –...

Marketing

If you wanted to be remembered for one patriotic quote, which of these quotes would you pick?

Posted by Ann Fishman on Jul 4, 2015

If the freedom of speech is taken away, then dumb and silent we may be led, like sheep to the slaughter. ...

Marketing

Generation X’s Frustration with Brian Williams

Posted by Ann Fishman on Feb 12, 2015

Forget Baby Boomers and Millennials and look to Generation X (ages 34 to 54) for the story behind the story of...

Marketing

Millennials are less punctual!

Posted by Ann Fishman on Feb 6, 2015

According to MarketWatch.com, Millennials are less punctual than older workers. 22% of Millennial workers report...

Marketing

Why do Baby Boomers retire?

Posted by Ann Fishman on Feb 5, 2015

Marine Cole in The Fiscal Times lists surprising reasons why Baby Boomers retire. It’s about money,...

Marketing

How Generational Marketing Turned Coca-Cola around!

Posted by Ann on Oct 2, 2014

Millennials, aka Gen Ys, love customization and personalization. From their ringtones to their tattoos, they...

Marketing

Can Teenage Mutant Ninja Turtles help marketers & employers connect to Generation X?

Posted by Ann on Aug 12, 2014

Some generations had Superman as a role model. Some had Barbie as a role model. But Generation X, born from 1961...

Marketing

The film “One-Hundred Foot Journey” makes a marketing match with TV home shopping channel HSN!

Posted by Ann on Aug 7, 2014

Is this the first time a TV home shopping network has kicked off a new movie? I’m not sure, but it’s...

Marketing

10 “Millennial websites” that rock!

Posted by Ann on Jul 27, 2014

It’s not enough to have a website or a blog these days. Millennials expect something with personality,...

Marketing

To Job-hunting Millennials: You are what you tweet!

Posted by Ann on Jul 21, 2014

Reid Hoffman, founder of LinkedIn and former Chief Operating Officer of PayPal, believes that we are moving from...

Marketing

“Millennials in the Military” – The #1 reason Uncle Sam doesn’t want you!

Posted by Ann on Jul 1, 2014

More than two-thirds of Millennials would not quality for military service today, according to an article by...

Marketing

What does D-Day mean to your generation?

Posted by Ann on Jun 6, 2014

Bow your head, have a moment of silence, find a member of the G.I. Generation to thank on this 70th anniversary of...