Marketing

For “Millennials”, is the never-ending unpaid internship the new normal?

Posted by Ann on Feb 23, 2014

Alex Williams in a recent New York Times article observed that Millennials feel trapped in a cycle of internships...

Marketing

What If Batman and Superman Had Been “Millennials”?

Posted by Ann on Feb 6, 2014

I read two articles today on Millennials: Nightmare Scenarios: What If Batman and Superman Had Been...

Marketing

What you should know about “Millennials” – and their financial impact!

Posted by Ann on Feb 4, 2014

Millennials – aka Gen Ys – are becoming the catalyst that drives America’s present and...

Marketing

What you should know about “Millennials” in the workplace!

Posted by Ann on Jan 24, 2014

According to a recent study, Millennials – aka Gen Ys – have two distinct generational characteristics...

Marketing

Understanding “Millennials” – How to keep them job-loyal!

Posted by Ann on Jan 15, 2014

Simply put, Millennials respond to jobs that make life better for other people. This generation is modern-day...

Marketing

The two best ways to get to know “Millennials”!

Posted by Ann on Dec 30, 2013

Want to get inside the minds of Millennials quickly? Here are two good ways: 1. Watch 29-year-old actress Emily...

Marketing

A generational marketing No-No: Politicizing the toys and activities of “Millennials”!

Posted by Ann on Dec 20, 2013

Mixing after-school activities, such as playing with dolls and earning merit badges, with a political hot potato...

Marketing

Does the hotel industry know who’s sleeping in their beds? It’s “Millennials”!

Posted by Ann on Dec 11, 2013

According to a new survey, Generation Y travelers, aka Millennials, are the hotel industry’s new darlings. A...

Marketing

“Millennials in the workforce” – Are they a dream come true or a nightmare for managers?

Posted by Ann Fishman on Nov 18, 2013

For the first time in American history, the workforce is made up of three to four distinct generations. And,...

Marketing

“Millennials”: America’s Cheapest Generation!

Posted by Ann Fishman on Nov 15, 2013

History likes repetition – and the Millennial Generation, ages 13 to 31, is the modern-day version of the...

Marketing

Remembering the “G.I. Generation”: When ordinary people did extraordinary things.

Posted by Ann Fishman on Nov 12, 2013

It’s a day of sales, a day off from work, a day with no mail being delivered. It’s Veteran’s...

Marketing

Why are “Millennials” in America so frustrated these days?

Posted by Ann Fishman on Nov 8, 2013

Read these 30 mind-blowing statistics about Americans under 30! And, their future doesn’t look much...