Marketing

How to Predict “Generational Trends”.

Posted by Ann Fishman on Oct 31, 2013

Research tells us people are shaped by what they’ve lived through, by the historical forces that occurred...

Marketing

Is Facebook hot? Is Twitter cool? And, what about Instagram? “Millennials” reveal all!

Posted by Ann Fishman on Oct 30, 2013

If you don’t know what your targeted market is really doing, you can’t engage them. Is Facebook hot? ...

Marketing

Tip #1 for Female “Millennials in the Workforce”: No cleavage, please!

Posted by Ann Fishman on Oct 27, 2013

I, for one, am tired of watching TV and movie actresses who portray working women, as well as real TV news...

Marketing

What do “Millennials” want most? You’ll be surprised!

Posted by Ann Fishman on Oct 18, 2013

What do Millennials want out of life? According to research commissioned by Capstrat, this generation ranks what...

Marketing

Note to Millennials: “Please don’t bring your parents to work with you.”

Posted by Ann Fishman on Oct 9, 2013

Parents of Millennials have earned the nickname “Helicopter Moms and Dads.” They hover. They’ll...

Marketing

“Training Millennials” – Off to a bad start with the first hello!

Posted by Ann Fishman on Oct 7, 2013

Casual Friday has evolved and not well. Now, when you speak to a Millennial customer representative or place an...

Marketing

Jobs, Generational Style: “Boomers versus Millennials”

Posted by Ann Fishman on Aug 5, 2013

How is the job market affecting different generations of American workers? A recent online article in The New...

Marketing

“Millennial Trends” – Let’s Learn Chinese!

Posted by Ann Fishman on Aug 5, 2013

If you want to understand a certain generation, you study: its past – what were the historical events that...

Marketing

“Generational Leadership”

Posted by Ann Fishman on Aug 3, 2013

I write so much about Millennials, Gen Xers, and Baby Boomers that I thought leadership expert James...

Marketing

Hit or Miss? Courtyard by Marriott targets Millennial travelers – but alienates other generations!

Posted by Ann Fishman on May 28, 2013

The hotel chain, Courtyard by Marriott, forgot the number one rule of generational marketing: Don’t alienate...

Marketing

America’s Latest Addiction: “Millennials and Social Networking”

Posted by Ann Fishman on May 27, 2013

Teenage-girls send and receive 165 text messages in an average day, according to Pew Research Center. So, is the...

Marketing

The Top Five Rules for “Millennials in the Workforce”

Posted by Ann Fishman on May 20, 2013

1. Break a long project into short projects for grasshopper-minded Millennials. 2. Understand that...